Abhinav, Managing Director of Fork You, has been running the steakhouse and burger bar since 2018. Having a strong presence among the party folk of Hauz Khas, the vision for Fork You came through his love for big, juicy burgers! He wants to extend this comfort through the restaurant.
He believes that a restaurant isn’t just an eating place, along with the food, the guests must get a taste of what the place offers- from the way you are greeted at the door, the ambiance, the cocktails, the music- everything! Abhinav makes sure that Fork You combines all the factors that constitute a great experience for the guests!
Abhinav’s passion for food and marketing combined has made Fork You a big hit among South Delhi’s restaurants and clubs. It is curated for an unforgettable experience that people will want to relish again and again!
Education and Early Career
Abhinav completed his post-graduation in Advertising and PR from MICA and worked as a Communications Officer at Commonwealth Games and Marketing Manager at Radio Mirchi.
He has been a serial entrepreneur and has had numerous ventures under his belt. He started his entrepreneurial wandering at the age of 15 when he started a web design company. Later, he moved on to other areas such as the likes of film-production, publication, advertising, and live entertainment.
Pushing the boundaries
One of the highlights of his career was “The Students Inc”, a fortnightly newspaper directed towards college students. It was because of this Abhinav got featured in national media such as The Indian Express, AAJ TAK, and likes as one of the youngest publishers & editors in the country at the age of 20.
Having more than a decade of experience in the Hospitality and Entertainment Industry, Abhinav also founded Grey Matter Events, an event management company that organized “Zeal 2007”, a week-long music festival in Goa. Apart from this, he has marketed various high-end restaurants like F-bar, Playboy Cafe and organized gigs for DU and HT Media.
Abhinav has also been running a digital marketing company – Lean Hippo Marketers since 2012. Lean Hippo works relentlessly to outpace the digital sphere and offer highly relevant and extensive digital services to established and upcoming brands.